This piece is a collection of a branding design for a hypothetical ice cream company, Stoik's. This branding was designed to be memorable and attractive. The box design is meant to be practical and cost effective. The box design makes it easy to package and store in most freezer isles and home refrigerator. The graphic design is meant to be simple and bright in color; the simple illustrations make it easy to take in the information, while the color attracts the attention of customers passing the isle.